Services / Website design
02 · Website build · Available nowWebsite Design
This service is called Linnetvale Haven.
How you are found, and welcomed.
Your website is often the first door a customer opens. Haven builds one that is clear, well made and welcoming, and sets it up so you can see which of your ads bring real enquiries.
A front door, always open.
Haven connects three moments: a customer finding you, a site that welcomes them, and an enquiry that reaches you. The pixel then closes the loop, telling your ads what worked.
Meta PixelEach enquiry is matched to the ad that led to it.
Advertising you can measure.
Every Haven website includes the Meta Pixel. If you run ads on Facebook or Instagram, this is what lets you see what they are really doing for you.
A small piece of code from Meta.
Meta is the company behind Facebook and Instagram. The pixel sits quietly on your website and notes when a visitor takes a step that matters, such as sending an enquiry.
It reports that back to your ads account, so each result can be matched to the ad that led to it.
Running ads without it is working blind.
Meta can tell you how many people clicked an ad, but not who went on to enquire or buy.
You are left paying for advertising without knowing which ads bring customers and which simply bring clicks.
| How it helps | Without a pixel | With a pixel |
|---|---|---|
| Measuring real results | You see clicks, but not what happened next | You see which ads lead to enquiries and sales, not just clicks |
| Showing ads to people likely to act | Meta guesses who might be interested | Meta learns who tends to enquire, and shows your ads to more people like them |
| Reaching past visitors | Once someone leaves your site, they are gone | You can show a gentle follow-up ad to people who visited but did not get in touch |
| Finding similar customers | Broad audiences, chosen by interests | Meta can find new people who resemble your best customers (a "lookalike" audience) |
Some browsers and ad blockers stop the pixel from reporting. Where your website allows it, we also connect Meta's Conversions API, which sends the same results from your website itself, so more of them are counted.
Because the pixel collects information about visitors, your website's privacy policy will need to mention it. Meta requires this, and New Zealand's Privacy Act expects people to be told what is collected. We will point out what it needs to cover.
How Haven works.
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i.
A conversation
We learn about your business, your customers, what they need to find, and any advertising you run.
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ii.
A considered design
A first draft, shaped around your brand and the enquiries you want to receive.
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iii.
Refined with you
We refine it together until it feels right.
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iv.
Launched and measured
Your site goes live on your own domain, with forms that reach your inbox and the Meta Pixel in place.
What every Haven site includes.
- A clear, welcoming website for your business
- Contact and quote forms, delivered to your inbox
- Meta Pixel set up, plus Conversions API where possible
- Designed to read well on phones as well as computers
- Written and arranged so customers find what they need
- Published on your own domain
Each site is designed for the business it serves.
A reply to every review.
This add-on is called Linnetvale Herald.
Add this to your new website and every new Google review receives a considered reply, so the customers who find you also see a business that listens.
- A thoughtful reply to every new Google review, checked by us
- Replies to one to three star reviews are sent to you to approve first
- Replies that thank, acknowledge and, where needed, put things right
- Written for the review in front of it, never a template
- You add Linnetvale as a manager on your Google Business Profile
- From $49 a month, and the first month is complimentary
Lovely coffee and friendly staff, though the wait at lunchtime was long.
Thank you for visiting, and for your kind words about our coffee and team. We are sorry the wait was longer than it should have been at lunchtime. We appreciate you letting us know, and we hope to welcome you back soon.
Every reply is written for the review in front of it.
A website that welcomes, and shows what works.
Write to us about your business and we will reply with how we would approach your site.